According to those who're paid to have their finger on the pulse of the Zeitgeist there is a trend emerging in western culture of people returning to using analogue point and shoot cameras and film. The reasons given for this step back from digital vary: nostalgia for grainy film quality, full of charm and imperfections; mental health in that film helps them slow down (mindfulness); and more trust in photographs taken with a film camera more than a digital photo. with its increasing incorporation of AI.
Eliza Williams, the editor of Creative Review, says that people ( ie., gen Z ) "are looking for some release from the pressures of daily life and the addictive qualities of screens, cameras and taking photographs offers a sense of nostalgic pleasure, which feels wholesome and arty while also making you look cool”.
This is my recent embrace of nostalgic pleasure:
The details are: walking along Halls Creek Rd, Waitpinga on a late afternoon in winter, expired Fuji Velvia 50 film exposed at 20 ASA, a hand held Zeiss-Ikon Contaflex Super SLR with its inbuilt light meter from the 1960s, and film processed in E-6 chemistry by a lab. The process involves a detachment of the process of taking a photo and the actual photo itself.
My first attempt at using expired Velvia 50 film was in February (2024) when I used a Leica M4-P rangefinder. The results and experience can be viewed here on the Leica poetics blog. I mucked up the next attempt with Velvia 50 when I started to use the newly acquired Zeiss-Ikon Contaflex Super SLR. I took me a while to use this rather idiosyncratic SLR camera and I made a number of mistakes along the way.
A return to West Terrace Cemetery, an old Adelaide haunt.
Will the effect of AI increasing, and becoming ever more incorporated into digital camera systems as photo-taking enhancements with the increasing automation in cameras fixed on the outcome, deepen the recent ‘step-back’ in digital cameras and its return to film. Will the return to film go beyond the trendsetters and those who aspire to be cool? Will there be a step back for the joy of the experience of making an analogue photo?
I wasn't able to look cool as there was no one around when I made the photos. Only Maleko, our standard poodle.
Update
Is the world of film still headed for extinction? The consensus is that the writing is on the wall for film photography.
From what I can ascertain Fuji is still making Velvia 50 in 35mm format However manufacturing production is currently on hold due to a shortage of materials caused by the Covid pandemic.The history is that slide photographic film (positive film, reversal film, or transparency film ) has stepped away from everyday use. It is currently dam expensive in terms of the cost of both the film and its E-6 processing.