Though I currently use Facebook and Twitter to spread the word of what I’m doing with my photography I have realised that I have been cutting back on being engaged in social media. My growing dissatisfaction with social media is one part of the deep background changes that are currently happening in the culture of photography.
I post regularly on Facebook (here and here) and Twitter (here). It's basically drop and run. I only comment now and again on posts by friends, or in a couple of groups where there is still a minimal sense of online community. I then leave social media alone. My reason is that I don't really like Facebook and its algorithms, and I detest, if not loathe, its business model approach to the way it collects, stores, or analyzes its users’ data. Facebook is an advertising business that tracks people first and foremost; it is a Big Tech company that aims to become the operating system of our lives.
This kind of negative reaction to social media is probably quite common. Joel Colberg, for instance, has an interesting post on what is happening in photography and social media. His argument is that social media has had a destructive impact on the public sphere of online photography. I agree with him and so I suspect would many other artists.