photography and social media

Though  I currently use Facebook and Twitter to spread the word of what I’m doing with my photography I have realised that I have been cutting back on being engaged in social media. My growing dissatisfaction with social media is  one part of the deep background  changes that are currently happening in the  culture of  photography. 

I post regularly on  Facebook (here and here)  and Twitter  (here). It's  basically drop and run.  I only comment now and again  on posts by friends,  or in a couple of groups where there  is still a minimal sense of online community.  I then leave social media alone.  My reason  is that I don't really like Facebook and  its algorithms, and I detest, if not loathe,  its business model approach to the way it collects, stores, or analyzes its users’ data. Facebook is an advertising business that tracks people first and foremost; it is a Big Tech company that aims to become the operating system of our lives.

This  kind of negative reaction to social media is  probably quite common.  Joel Colberg, for instance,  has an interesting post on  what is happening in photography and social media. His argument  is  that  social media has  had a  destructive impact on the public sphere of online photography.  I agree with him  and so  I suspect would many other artists.